Why is reselling the customer an important part of confirmation after the adoption of an innovation?
What will be an ideal response?
Favorable experiences contribute to new customers becoming loyal adopters, as their initially positive opinions result in confirmation of the product. Even loyal customers may decide that a new product is not meeting expectations and reject it. Some marketers feel that reselling the customer in the confirmation stage is important, so they use advertisements, sales presentations, and other communications to reinforce a customer's choice.
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What leadership style focuses on relationships?
A. servant B. autocratic C. task-oriented D. transactional
The dropdown buttons change to indicate when a filter or sort has been applied to the field. Which of the following icons represents "Sort Applied"?
a) 
b) 
c) 
d) 
Adrienne is a nonexempt employee who works for a firm that has an elected workweek composed of four 10-hour days and pays overtime after 40 hours worked per week. What is the rule about overtime for her work situation?
A) She must be compensated for all hours worked past 8 in a single day. B) She will receive overtime pay when working more than 10 hours during a shift. C) She receives overtime only when she works past 40 hours in any given week. D) She is not eligible for overtime pay.
The GAP model helps managers analyze goods and services and the processes that make and deliver them to identify and close the largest gaps and improve performance
Indicate whether the statement is true or false