The first step in constructing an operating budget is
a. preparation of the sales forecast.
b. a cost preparation.
c. a cash-flow estimate.
d. estimating fixed costs.
ANSWER: a
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________ refers to training and motivating employees to serve customers well
A) External marketing B) Promotional marketing C) Direct marketing D) Internal marketing E) Interactive marketing
Kenzie is a manager at a golf course. She frequently receives complaints about the condition of the greens and realizes the procedure for maintaining the greens is no longer adequate. She is currently retraining the maintenance staff to correct the problem. At what stage in Lewin’s change model is Kenzie’s golf course in?
a. freezing b. unfreezing c. refreezing d. moving
Which of the following statement about the International Monetary Fund (IMF) are central to the observations made by the former World Bank, and Nobel Prize winning, economist Joseph Stiglitz?
a. The IMF is governed by a fair mix of banking and finance representatives of developed and developing economies b. The IMF ensures an excellent level of representation from the world’s poorest nations c. Through its emphasis on the free market economy the IMF helps develop policies that alleviate poverty and indebtedness d. None of the above
Scenario B: Love Your Home is a housewares manufacturing company. The company's basic purpose is "to be the place where everyone wants to shop." The management states that the company's long-term strategic intent is "to build an empire in the housewares industry, setting the trend for people to have fashionable and affordable household goods, easily available, wherever they may be."In Scenario B, Love Your Home's basic purpose-to be the place where everyone wants to shop-is an example of a(n)
A. tactical goal. B. mission statement. C. strategic vision. D. business definition. E. operational goal.