A successful positioning statement should include the competitive advantages of the product.
Answer the following statement true (T) or false (F)
True
A positioning statement consists of a succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product. A successful positioning statement should include the competitive advantages of the product.
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Examples of expenses are
a. wages; b. rents; c. advertising; d. utilities; e. all of these.
Which of the following is a disadvantage of franchising?
A. It doesn’t ensure consistent product quality. B. It hinders companies ability to engage in global strategic coordination. C. It involves high development costs and risks. D. It enables the company to collect all the profits made by the franchisees. E. It frees companies from the task of monitoring and assisting operations at franchisees.
Which of the following is an acculturation strategy?
A. avoidance B. integration C. inspiration D. motivation
Members of Mid-South Petroleum Distributors, a trade group, had trouble obtaining affordable pollution liability insurance. The members formed a group captive that is exempt from many state laws that apply to other insurers
This group captive is called a(n) A) reinsurance pool. B) Lloyd's association. C) alien insurer. D) risk retention group.