In the Harambe crisis case, how did the Cincinnati Zoo use its owned media to respond to the public?
a. It posted formal statements of apology.
b. It posted a statement by the zoo’s executive director.
c. It posted a recounting and analysis of the crisis incident and how it played out.
d. It hosted a one-hour livestream question-response session via Facebook to address
audience questions.
a. It posted formal statements of apology.
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