____________ is the weight we attach to a particular person or phenomenon in interaction between people from different cultures.

a. Prejudice
b. Salience
c. Achievement culture
d. Assimilation


Ans: b. Salience

Communication & Mass Media

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Write a connective phrase a speaker could use when transitioning from main point I to main point II. I. The amount of violence on the Jerry Springer talk show has increased over the last 5 years. Transition: ___________________________________________________________ II. The FCC should ban violence on the Jerry Springer show.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

According to the situational leadership model, the best leaders move from:

a. delegation to supportive to coaching to directive b. coaching to directive to supportive to delegation c. supportive to coaching to directive to delegation d. directive to coaching to supportive to delegation

Communication & Mass Media

One of the dangers of the Coming of a Messiah Myth cultural myth is that it invites mass hysteria and the rise of charismatic leaders

Indicate whether the statement is true or false

Communication & Mass Media

Which tool is primarily used to market products and ask for donations for charitable foundations?

a. Direct mail b. Email c. Brochure d. Proposal

Communication & Mass Media