A broad differentiation strategy generally produces the best results in situations where
A. new and improved products are introduced only infrequently.
B. perceived value of a product is not of great importance.
C. most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
D. buyer brand loyalty is low.
E. few rival firms are following a similar differentiation approach.
Answer: E
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