The process by which you become aware of objects, events, and people by using your senses is called __________.

A. self-awareness
B. perception
C. infatuation
D. proxemics


Answer: B

Communication & Mass Media

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Nurturing support consists of two subtypes of support. What are they?

a. Emotional and action facilitating b. Informational and action facilitating c. Instrumental and esteem d. Emotional and esteem

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Verbal messages carry two types of meaning: __________ and __________.

A. migrants; settlers B. connotative; denotative C. verbal; nonverbal D. snarl; purr

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Erica wants a choice even in the small things in her relationship with Jamie. Because Jamie gives

her a choice in the movie they see, the restaurant where they will eat, and other things, Erica feels ________. A) coerced B) powerless C) empowered D) respected

Communication & Mass Media

What audience-related challenges can be found in the following scenario? An ad agency is given an account with Royal Caribbean Cruise Lines to create a mass mailing campaign targeted at corporate executives. The ad agency is concerned, however, that their mailer will be hastily pre-judged as "just another flimsy sales pitch."

A) inattention B) misperception C) lack of motivation D) inertia

Communication & Mass Media