Explain the concept of the triple bottom line. How is this relevant to marketing?
What will be an ideal response?
The triple bottom line (TBL) is a metric for evaluating not only the financial results of the company but the broader social equity, economic, and environmental considerations as well.
Student answers regarding relevancy will vary.
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In Chip Conley’s needs model, what would you have if you had reached the “success” stage?
a. a job that feels like a “calling” to you b. a good working and personal relationship with coworkers c. a high level of self-actualization d. assurance that you would not be injured on the job
All of the following are stages in the product life cycle EXCEPT which one?
A) introduction B) adoption C) growth D) maturity E) decline
How does OD differ from Training and Development?
What will be an ideal response?
In comparison to transportation by truck, which mode of transport is safer (in the sense it is not as prone to accidents) and also more energy efficient?
a. water b. air c. rail d. bike