People can see motion in rapidly moving pictures because of the physiological phenomenon known as

A. visual memory.
B. rapid eye movement (REM).
C. persistence of vision.
D. occular acuity.


Answer: C

Communication & Mass Media

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People tend to listen to __________ messages most attentively.

A. uninspiring B. accurate C. uninteresting D. vivid

Communication & Mass Media

Some children actually develop chronic communication anxiety as a result of consistent, negative responses to their efforts to communicate (i.e. being reprimanded for speaking in class, repeatedly being told to be quiet during dinner and punished for talking when adults are conversing).

a. true b. false

Communication & Mass Media

Fixmer-Oraiz and Wood argues that communication is the fulcrum for change because

A) change comes through communication. B) communication allows us to identify alternatives and persuade others. C) communication allows us to define alternatives and persuade others. D) individuals may be powerful social agents for social change through communication E) All of the above are valid reasons

Communication & Mass Media

Focus groups are often used when the purpose of the study is

a. exploratory b. descriptive c. causal or functional d. understanding

Communication & Mass Media