Explain why the perspective of “communication as action” is limited in its usefulness.

What will be an ideal response?


The perspective of “communication as action” implies that communication has
taken place whenever there has been an attempt to send a message. However, this
perspective does not take into account whether or not the message has been
successfully received or understood.

Communication & Mass Media

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Aaron ended his speech about second-hand smoke by asking his audience to imagine how

much more enjoyable going out to eat would be if they did not have to sit next to a group of smokers. Aaron was using ________ to end his speech. A) a call to action B) a positive vision of the future C) a visual aid D) a story

Communication & Mass Media

In communication, all parts of the system affect each other

Indicate whether the statement is true or false

Communication & Mass Media

Cultural identity refers to those of our social identities which are based on our cultural membership. Which of the following is NOT a characteristic of cultural identity?

A. We are less aware of our cultural identities when we find ourselves in another culture. B. The level of our cultural identification influences our behaviours. C. Cultural identity has a value and salience content. D. Although cultural identity is often defined by the nation, it is still different from national identity.

Communication & Mass Media

A fictitious situation that has realistic application is a _________________

Fill in the blank(s) with correct word

Communication & Mass Media