Discuss the new role of neuroscience in social psychological research. What tools are used? Describe briefly the research involving neural responses to different social objects. What might be a shortcoming of this promising research?

What will be an ideal response?


Answer:
Scientists are now able to study neural response through the use of MRI, PET scans, and other brain imaging tools. Such research allows scientists to avoid the pitfalls of self-report. Scientists have found that we rate social objects on two dimensions, warmth and competence, with such response being either high or low. Such research is providing a neural basis for prejudice. When a social object is classified as low-low, participants do not even register thinking about these people as human. A downside of neuroscience is that it is often difficult to interpret what the results mean; thus more traditional research will always have a place.

Psychology

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