What is the "you" attitude? What are the major principles of the "you" attitude?


The "you" attitude emphasizes what the reader wants and needs to know, and the effect of the message on the reader. To project the "you" attitude, a writer must have empathy for the reader, avoid selfish statements, and focus on reader viewpoints and benefits. If no direct benefits apply to the reader, the writer should at least point out a third-party benefit.

Business

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Which of the following is NOT an appropriate internal control for cash receipts over the counter?

A) A receipt is issued for each transaction to ensure that each sale is recorded. B) The store clerk deposits the cash in the bank. C) At the end of the day, the manager proves the cash by comparing the cash in the drawer against the machine's record of cash sales. D) The cash draw opens after the store clerk enters a transaction.

Business

Federal courts have exclusive jurisdiction over cases involving:

a. divorce b. adoption c. patents d. all of the other specific choices are correct e. none of the other specific choices are correct

Business

Portals are often created as Web pages and make use of ____ to communicate with servers.

A. the Internet B. an intranet C. either a. or b. D. neither a. nor b.

Business

A database that knows when items will be in stock as well as current inventory levels is called ________.

Fill in the blank(s) with the appropriate word(s).

Business