A persuasive email message to promote pop-up blocker software has its central selling point as protection of children from pornography. The central selling point should:?
A) ?appear only when the product is introduced.
B) ?appear only at the end to reinforce the requested action.
C) ?be reinforced throughout the message.
D) ?be implied as the product is described.
C
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If your Chinese coworker in Hong Kong tells you that you have gained weight, you should interpret this comment as
A. an insult. B. flirtation. C. a misunderstanding. D. friendliness. E. too personal.
Which of the following is the process of dividing a market into meaningful and distinct customer groups?
A) market targeting B) segmentation C) positioning D) competitive advantage E) differentiation
Firms treat expenditures as assets when they:
a. have acquired rights to the future use of a resource as a result of a past transaction or event. b. can reliably measure the cost of the expected benefits at the time of initial recognition. c. can exercise the entity's right to, or control of, the benefit. d. can obtain the future service potential and control others' access to it. e. all of the above
A greenfield venture in a foreign market is one
A. where the company creates a wholly owned subsidiary business by setting up all aspects of the operation upon entering the market from the ground up. B. that offers lower risk and a faster path to financial returns. C. that supports exports into a foreign market by marketing indirectly through local rivals. D. where the company learns through training by the foreign entity on how to compete. E. where foreign facilities and marketing strategies are shared with local businesses.