Which of the following new products had the greatest degree of observability when it was introduced?
A) nail clippers designed to prevent ingrown toenails
B) Tylenol PM, a nonprescription sleep aid
C) Dr. Scholl's shoe inserts
D) Splenda sugar substitute
E) rollerblades
E
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If three employees are each paid $3,000 per month, regardless of how many hours they work, their earnings are usually referred to as salaries
Indicate whether the statement is true or false
As he entered his broker's office for the first time, the young associate professor was dazzled by its tasteful accoutrements and the offer of a double tall split shot skinny hazelnut latte
He knew his lottery winnings would be safe here, thanks to his: A) broker's conformance to specifications. B) broker's fitness for use. C) broker's support. D) own psychological impressions.
Xavi develops a cell phone battery that can be charged by a solar panel and can run efficiently for up to three hours. His friends point out that it would be difficult to get cell phone manufacturers to adopt this new technology and that it could take a long time for people to start relying on it. However, Xavi is convinced that he can make his idea popular and successful. He plans to start a new company called EnerMob Inc. that would promote and sell the cell phone battery to the public. In this scenario, which of the following entrepreneurial characteristics is Xavi demonstrating?
A. Vision B. Hindsight C. Retrospection D. Reflection
Pay-per-click allows firms the ability to directly track the cost of advertising and the resulting sales.
Answer the following statement true (T) or false (F)