New Car PurchaseZena has been promoted to vice-president at the management consulting firm she works for. Her status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle had over 100,000 miles on it and no longer seemed appropriate. Susanne, another vice-president, suggested that Zena consider a car produced in the United States because the consulting firm she works for has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. Finally, after evaluating all options, Zena decided to purchase a new Chrysler. She
believes the car is a good fit with her new image and position in her company. Now that she has purchased the car, she has seen more advertisements touting its features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision.Refer to New Car Purchase. Zena spent a considerable amount of time and effort on her new car purchase. This suggests the car is a(n) _____ product for Zena.
A. impulse
B. low-involvement
C. routine response
D. nondurable
E. high-involvement
Answer: E
You might also like to view...
What type of retailing began with Montgomery Ward in the late 1800s?
A. Catalog marketing B. Department stores C. Direct selling D. Discount retailing E. Franchising
"Major medical" coverage
A) is also known as first dollar coverage. B) provides for insurance protection beyond basic health care coverage. C) pays out only in the event of a catastrophic illness. D) covers only hospital-related expenses.
The market allocates capital to firms based on all of the following except:
A) Higher risk requires lower returns due to higher expectations B) The level of efficiency C) Expected returns D) The degree of past performance
Analysis of current and future demand, competition, and promotion is a step in the analytical phase of the tourism policy and planning process
a. true b. false