The availability of USA Today-in the form of a newspaper, an iPad app, and a webpage-is an example of

A. audience fragmentation.
B. erosion of distinctions among media.
C. concentration of media ownership.
D. globalization of media.


Answer: B

Communication & Mass Media

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Which of the following would NOT have to prove reckless disregard for the truth in a libel lawsuit?

A) government officials B) political candidates C) business executives D) publicity hounds

Communication & Mass Media

Which of the following is not true of The Associated Press?

a. It was the country’s first cooperative newsgathering association. b. It was founded overseas by six international news organizations. c. It is today the nation’s primary news service. d. Its major early competitor was The United Press.

Communication & Mass Media

In a probability sample, members are chosen:

a. at random. b. on the basis of demographic characteristics. c. in clusters. d. after they first volunteer to participate.

Communication & Mass Media

Lectures are presentations given by experts for educational purposes

Indicate whether the statement is true or false.

Communication & Mass Media