The connection between a firm’s internal strengths and its external opportunities is driven by
a. the firm’s vision.
b. a desire to protect against external threats, real and potential.
c. the strategic axiom that success depends on competing from a position of strength.
d. the changes that result when a firm creates a new set of aspirations and forms them into a vision.
Ans: C
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What is an organization performing when it asks questions such as "which customers are at risk of leaving"?
A. CRM predicting technologies B. CRM reporting technologies C. CRM processing technologies D. CRM analyzing technologies
Which of the following is true about database marketing?
A) It is at the core of customer relationship marketing. B) It assumes that all customers have the same needs. C) It avoids building a more personal relationship between the business and the customer. D) It treats all customers as the same, instead of assuming that each customer is unique. E) It prioritizes creating efficiency through technological advances over building customer relationships.
The use of aggressive personal selling and trade advertising by a manufacturer to convince a wholesaler or a retailer to carry and sell particular merchandise is known as a _____ strategy
a. strong-arm b. kinetic c. pull d. push
In vertical analysis of the income statement, each item is expressed as a percentage of net income
Indicate whether the statement is true or false