Communication via telephone is not considered personal selling because it does not occur face-to-face
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Whether it takes place face-to-face or over the phone, personal selling attempts to persuade the buyer to accept a point of view.
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Customer churn is how rapidly a store can move customers through its checkout facility or process
Indicate whether the statement is true or false
Which of the following statements best compares long-term borrowing capacity ratios?
a. The debt/equity ratio is more conservative than the debt ratio. b. The debt ratio is more conservative than the debt/equity ratio. c. The debt/equity ratio is more conservative than the debt to tangible net worth ratio. d. The debt to tangible net worth ratio is more conservative than the debt/equity ratio. e. The debt ratio is more conservative than the debt to tangible net worth ratio.
Which of the following would typically be considered a source document?
a. Chart of accounts b. General ledger c. General journal d. Invoice received from seller
Whenever a company introduces a new product in a portfolio, there is a risk of ________, which occurs when sales of an existing product decline as the firm's current customers switch to the new product
A) counterfeiting B) disintermediation C) cannibalization D) brand inequity E) bundling