Communication via telephone is not considered personal selling because it does not occur face-to-face

Indicate whether the statement is true or false
a. True
b. False


ANSWER: False

Whether it takes place face-to-face or over the phone, personal selling attempts to persuade the buyer to accept a point of view.

Business

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Customer churn is how rapidly a store can move customers through its checkout facility or process

Indicate whether the statement is true or false

Business

Which of the following statements best compares long-term borrowing capacity ratios?

a. The debt/equity ratio is more conservative than the debt ratio. b. The debt ratio is more conservative than the debt/equity ratio. c. The debt/equity ratio is more conservative than the debt to tangible net worth ratio. d. The debt to tangible net worth ratio is more conservative than the debt/equity ratio. e. The debt ratio is more conservative than the debt to tangible net worth ratio.

Business

Which of the following would typically be considered a source document?

a. Chart of accounts b. General ledger c. General journal d. Invoice received from seller

Business

Whenever a company introduces a new product in a portfolio, there is a risk of ________, which occurs when sales of an existing product decline as the firm's current customers switch to the new product

A) counterfeiting B) disintermediation C) cannibalization D) brand inequity E) bundling

Business