Zeller Hub, a Canadian discount store, has developed a supplier portal software from the inputs given by the experts in its retailing division and its supplier Welknit Knitting Co. This information system will share inventory and stock lists of both the companies on a daily basis. It will, thus, aid the continuing relationship between the companies and increase the profitability of both the parties by controlling excess stock and inventories. Identify the relationship between Zeller Hub and Welknit Knitting Co.
A. A functional relationship
B. A solo market transaction
C. A relational partnership
D. An internal partnership
E. A strategic partnership
Answer: E
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