Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called
A. multiple channeling.
B. strategic channel alliance.
C. intensive distribution.
D. multichannel distribution.
E. market splitting.
Answer: D
You might also like to view...
The trustee for the Bronson Corporation pension sent a report to the CEO with the following information for the fiscal year: Beginning balance of plan assets at fair value$1,560,000 Actual return on plan assets$210,000 Employer's contribution$150,000 Distributions to retirees$75,000 Service cost$125,000 Interest cost$156,000 Loss from changes in benefits or assumptions$35,000 Beginning balance of the PBO$1,580,000 At the end of the year, the pension plan is:
A. underfunded by $24,000. B. overfunded by $24,000. C. overfunded by $20,000. D. underfunded by $20,000.
Someone who ______ you ignores you and goes about her business as if you were not present.
A. disconfirms B. dislikes C. rejects D. confirms
Most entrepreneurs have little difficulty with gathering market information.
Answer the following statement true (T) or false (F)
Which of the following statements is CORRECT?
A. One disadvantage of zero coupon bonds is that the issuing firm cannot realize any tax savings from the use of debt until the bonds mature. B. Other things held constant, a callable bond should have a lower yield to maturity than a noncallable bond. C. Once a firm declares bankruptcy, it must be liquidated by the trustee, who uses the proceeds to pay bondholders, unpaid wages, taxes, and legal fees. D. Income bonds must pay interest only if the company earns the interest. Thus, these securities cannot bankrupt a company prior to their maturity, and this makes them safer to the issuing corporation than "regular" bonds. E. A firm with a sinking fund that gives it the choice of calling the required bonds at par or buying the bonds in the open market would generally choose the open market purchase if the coupon rate exceeded the going interest rate.