The phrase that BEST describes the purpose of public relations is ________
A) to persuade potential customers to buy products
B) to create and sustain brand recognition in the eyes of the general public
C) to create and maintain a relationship between the organization and its stakeholders
D) to inform the public about the products and services offered by an organization
E) to determine the appropriate pricing strategy for a line of products
C
Explanation: C) Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and its stakeholders, including consumers, stockholders, employees, suppliers, the government, and the public in general. In other words, public relations promotes the image of a company or an individual.
You might also like to view...
List at least five of ten reasons that employees resist change.
What will be an ideal response?
Price must be greater than cost in order for the firm to generate revenue
Indicate whether the statement is true or false
Which of the following is a duty among partners?
A) duty of obedience B) judiciary duty C) duty of devotion D) auxiliary duty
Exercising contempt power is a delegable government function
a. True b. False