In a brief essay, explain how Apple has become a major player in the media business.

What will be an ideal response?


This has happened in several ways. Apple sells many of the most popular portable media consumption devices, it sells and rents media programming, and its late CEO (Steve Jobs) is the former owner of Pixar Animation Studios as well as being Disney’s largest single stockholder.

Communication & Mass Media

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The degree of certainty that a survey is accurate is the __________ level

Fill in the blank with correct word

Communication & Mass Media

When speaking about the various majors in college, the speaker may divide the topic into equal subtopics. This organizational pattern is known as

A) temporal. B) topical. C) problem-solution. D) transactional.

Communication & Mass Media

Do you agree with the assumption that humans are fundamentally rational beings when it comes to evaluating relationships? Why or why not? What, if any, change would you propose to refine this theory to account for irrational relational behaviors?

What will be an ideal response?

Communication & Mass Media

Which of the following does pitch NOT do?

A. alters the way an audience will respond to words B. breaks the fluency of a speech C. changes the meaning of a word or expression D. affects what audiences perceive as good voices

Communication & Mass Media