Which one of the following factors in paid media will NOT usually affect price?

a. the specific medium used
b. the ad’s number of potential views
c. the ad’s message
d. the ratings an ad receives


c. the ad’s message

Communication & Mass Media

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Cultures that value________________, such as those in Denmark and England, encourage and reinforce each individual's pursuit of pleasurable emotional states, enjoyable feelings, varied experiences, and an exciting life

A) intellectual autonomy B) artistic autonomy C) affective autonomy D) embeddedness

Communication & Mass Media

According to the text, which of the following characteristics is NOT typically associated with some type of social stigma?

A. having HIV B. being homeless C. being alcoholic D. having cancer

Communication & Mass Media

When a group performs above its apparent potential (determined from member characteristics), that is an instance of positive ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Taoism is based on:

a. Relationships b. Karma c. Nature d. Confucianism e. Family

Communication & Mass Media