A famous basketball star is worried that people won't trust his endorsement if he is paid for it. What advice would you give him, based on research on how payment and credibility are related?
A. The more you are paid for an endorsement, the more credible you are, because it shows how valuable your opinion is.
B. The less you are paid, the more credible you are, but being paid nothing is actually suspicious and leads to low credibility.
C. The less you are paid, the more credible you are; it shows you have nothing to gain from the endorsement.
D. With celebrity endorsements, people don't take the amount of payment into account because they use the central route of persuasion.
Answer: B
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Thorndike developed the Law of Effect by studying:
A. the saliva of dogs B. how a cat learns to escape from a puzzle box C. how a rat learns to press a lever D. how to train a bear to hold a stuffed animal
Psychological disorders are predictable responses to specific events
Indicate whether the statement is true or false
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a. koro. b. susto. c. amok. d. zar.