Firms can close the ________ gap by matching customer expectations with actual service through use of marketing metrics.
A. seniority
B. delivery
C. communication
D. standards
E. knowledge
Answer: E
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Which of the following makes up the smallest percentage of new products but carries the most potential (and risk) for the company introducing them?
A. new-to-the-market products B. new-category entries C. product-line extensions D. revamped products E. repositioned products
Product managers are especially common in small, single-product companies.
Answer the following statement true (T) or false (F)
Targeting ______ during M&A, leaders of groups can demonstrate their agreement on combined strategies, allowing opportunties for increased networking and contact.
a. individual integration b. team integration c. cross-team/department integration d. organizationwide integration
Farmer Jayne decides to hedge 10,000 bushels of corn by purchasing put options with a strike price of $1.80. Six-month interest rates are 4.0% and the total premium on all puts is $1,200
If her total costs are $1.65 per bushel, what is her marginal change in profits if the spot price of corn drops from $1.80 to $1.75 by the time she sells her crop in 6 months? A) $248 loss B) $0 C) $252 gain D) $1,500 loss