If a marketing researcher wishes to reach those people who would not give personal interviews or whose responses might be biased or distorted by interviewers, he or she should use ________
A) mail questionnaires
B) telephonic interviews
C) online interviews
D) focus groups
E) observational research
A
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Relevant information can be quantitative or qualitative. In deciding whether to go to college part-time or full-time, which of the following is a qualitative factor for a student?
a. The cost of tuition b. The opportunity to make friends c. The price of football tickets d. "Good Student" discounts on auto insurance rates.
A building with an appraisal value of $250,000 is made available at an offer price of $180,000 . The purchaser acquires the property for $35,000 in cash, a 90-day note payable for $65,000, and a mortgage amounting to $63,000 . The cost basis recorded in the buyer's accounting records to recognize this purchase is
a. $250,000 b. $180,000 c. $163,000 d. $100,000
Suppose the quantity demanded for a security is BD = 150 ? 0.1b,and the quantity supplied of the security is BS = 50 + 0.1b,where b is the price of the security in dollars. Suppose that the supply curve shifts to BS = 75 + 0.1b.The equilibrium quantity of the security
A. rises by 12.5. B. rises by 2.5. C. falls by 2.5. D. falls by 12.5.
Which of the following statements about Activity-Based Management (ABM) is false?
a. ABM analyzes performance problems. b. ABM will accomplish all of the above. c. ABM translates company goals into organizational activities. d. ABM analyzes activities and identifies their cost drivers.