Briefly define public relations. Why is public relations an important part of a marketing campaign?

What will be an ideal response?


Public relations involves managing communication and relationships to achieve various objectives, such as building and maintaining a positive image of the firm, handling or heading off unfavorable stories or events, and maintaining positive relationships with the media. Students should be able to identify credibility and cost issues. They should also demonstrate an understanding of the scope of public relations activities.

Business

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Which term refers to a referral service that employees can make use of to pursue professional treatment for emotional problems or substance abuse?

A. outplacement counseling B. progressive discipline program C. alternative dispute resolution D. employee assistance program E. request for proposal

Business

Top Gear is an award-winning British television series about motor vehicles, mainly cars. It is presented by hosts who test drive new cars and provide reviews on the cars' performance, their prices, and other factors

Which of the following personal communications channels is Top Gear closest to in description? A) expert channel B) formal channel C) social channel D) sponsored channel E) advocate channel

Business

Administrative law consists of the rules, orders, and decisions of administrative agencies

Indicate whether the statement is true or false

Business

Which of the following wholesalers own (take title to) the products they sell?

A. brokers B. combination export managers C. selling agents D. manufacturers' agents E. None of these wholesalers own the products they sell.

Business