A firm can differentiate itself in a support activity by purchasing high-quality components to enhance product image such as Apple does with its laptop computers.
Answer the following statement true (T) or false (F)
True
As the name implies, a differentiation strategy consists of creating differences in the product or services of the firm by offering by creating something that is perceived industrywide as unique and valued by customers. An example is the use by Apple of quality in procurement to enhance the product image.
You might also like to view...
Offshoring has caused layoffs of programmers in Western countries and created much bitterness among those professionals and supporters of local labor.
Answer the following statement true (T) or false (F)
A(n) ________ exists when a vendor and a retailer enter into an agreement that requires the retailer to take a product it doesn't necessarily desire to ensure that it can buy a product that it does desire.
A. functional discount B. exclusive dealing agreement C. buyback D. competition E. tying contract
Which of the following presents persuasive recommendations?
A) Indirect reports B) Long reports C) Proposals D) Analytical reports E) Informational reports
Without prior introduction or arrangement, telemarketers telephone your home and business offering to sell you a variety of products. These telemarketers engage in what form of prospecting?
A) referring B) cold-calling C) networking D) direct selling E) qualifying