Duvet Advertising is fearful that they will lose one of their biggest clients. They want to make a good impression during an upcoming focus group by ensuring that members of the group rate their new advertisement favorably. Which of the following strategies may increase the likelihood of this outcome?
A. Airing the ad repeatedly on TV in the week's leading up to the focus group
B. Making sure that no members of the group see the ad prior to the focus group
C. Revealing only the first half of the ad during the focus group
D. Revealing only details about the ad, but not the actual ad, during the focus group
Answer: A
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The "imagery debate" is concerned with whether imagery
a. actually exists. b. can be used to inform non-visual sensory systems. c. is identical for all people. d. is based on spatial or language mechanisms.
Which dual-career conflict statement is TRUE?
A. Dual-career couples tend to have the fewest work role conflicts. B. Burnout from work and parenting has a greater impact on working women. C. The amount of time a couple spends together is the most important predictor of conflict. D. The United States is one of the few countries in which the division of labor between men and women is so equitable that it does not lead to conflict.
Many theorists believe that behaviorism and social learning theory
A) overemphasize the plasticity of cognitive development. B) overestimate people's contributions to their own development. C) offer too narrow a view of important environmental influences. D) overemphasize each individual's unique life history.
Primary memory is the first memory system encountered as information enters the system
Indicate whether the statement is true or false.