Is all ghostwriting in public relations unethical? Is it unethical for a public relations practitioner to write a speech for which another individual receives credit?
What will be an ideal response?
Answers may vary, of course, but in most public-relations ghostwriting, there is
no intent to deceive. Audiences generally known that speakers may have had help
writing their speech. News releases rarely carry personal bylines. A gray area
may be a ghostwritten book for which a celebrity client claims credit; just as in
the medical journal case, an intent to deceive now becomes an issue.
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The informational function of color is rendered meaningless on
monochrome (black-and-white) video displays.
Indicate whether the statement is true or false.One of the ways speakers analyze audiences is by looking at traits such as age; religion; racial, ethnic, and cultural background; gender and sexual orientation; and group membership. According to your textbook, what is this called?
A. background audience analysis B. descriptive audience analysis C. demographic audience analysis D. situational audience analysis E. psychological audience analysis
He was the first presidential candidate to employ image advertising:
a) John Adams; b) Andrew Jackson; c) William Henry Harrison; d) Dwight Eisenhower; e) John F. Kennedy
What are the five guidelines for taking notes and filing the information you gather while researching your speech? How do they differ, and what does each accomplish?
What will be an ideal response?