All of the following are necessary for exchange to occur EXCEPT:
A. each party is capable of communication and delivery
B. each party signs a contract before exchange occurs
C. each party believes it is appropriate or desirable to deal with the others
D. each party is free to accept or reject the exchange offer
E. each party must have something the other party considers to be valuable
Answer: B
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FASB standards require private not-for-profit colleges and universities to present a Statement of Cash Flows.
Answer the following statement true (T) or false (F)
Which of the following is an example of a performance measurement?
a. Product quality b. Number of customer complaints c. Customer satisfaction d. All of these choices
Marketers may wish to create campaign-specific connector lists, since a campaign message
A) will either use media connectors or non-media connectors, but never both. B) has to appeal to all audiences all the time. C) may be extremely focused. D) is only effective when it is consumer-generated. E) should only be disseminated one outlet at a time.
When Natasha took over as facilities manager for Burlington Furniture Manufacturing, she was shocked to see the factory was still heated with a coal-fired boiler. She made an immediate decision to upgrade the heating system to something more efficient and began to research available options. For Natasha and Burlington Furniture, this represented a(n) ________ situation.
A. modified rebuy B. straight rebuy C. adapted buy D. new buy E. generic buy