All of the following are firms that may experience a long lag between the expenditures of cash and the receipt of cash from customers, except:
a. restaurants
b. wineries
c. construction companies
d. aerospace manufacturers
A
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More than with physical goods, price is often used as an indicator of service quality
Indicate whether the statement is true or false
Molly notices her employees seem less motivated lately, so she turned to OB research for guidance. She learned about Herzberg’s two-factor theory of motivation. Which of the following factors should she focus on in order to best motivate her followers?
A. pay B. working conditions C. sense of achievement D. company policies
____________ is the use of your intelligence, knowledge, and skills to question and carefully explore situations and arrive at thoughtful conclusions based on evidence and reason.
a. Deductive logic b. Emotional intelligence c. Critical thinking d. Hypotheses thinking
Which of the following is a segmentation technique that combines geography with demographic information such as income, age, race, and household composition?
A. geodemography B. geotargeting C. geodiversity D. psychographics E. geocoding