According to Chapter 2, there are four stimuli characteristics that we perceive most readily
They include:
__________.
a. intensity, novelty, repetition, and noise
b. intensity, novelty, repetition, and exposure
c. intensity, novelty, repetition, and motivation
d. intensity, motivation, repetition, and noise
e. intensity, novelty, repetition, and schemata
c
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A marketing company compares the value of its story to the space in paid advertising. What is this comparison called?
a) Advertising value equivalency b) Evaluating media impressions c) Measuring advertisement reach d) Assessing pilot tests
When researchers studied parental response to finding out a child is gay/lesbian, they found that
a. Shame was positively correlated with rejection b. Shame was negatively correlated with rejection c. Guilt was negatively correlated with acceptance d. Both A & B e. Both B & C
The main points of a persuasive presentation designed to promote change should consist of the reasons why the audience members should adopt a new belief
Indicate whether the statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. The more background information you can add to an inverted-pyramid story, the better. 2. Narrative writing is as difficult, if not more difficult, than inverted-pyramid writing. 3. The first few paragraphs of a narrative story should be used to place readers in the middle of a scene with as much detail as possible. 4. A narrative news story will be successful if it tells a good story in an engaging manner. 5. Nut graphs are used to bring narrative news stories to a satisfying conclusion.