A typical measure for the risk-free rate of return is the
A) prime lending rate. B) U.S. Treasury bill rate.
C) short-term AAA-rated bond rate. D) money-market rate.
B
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Which needs theory holds that our needs are shaped over time and formed by our experiences and cultural background?
A. Maslow’s hierarchy of needs B. Alderfer’s ERG theory C. Herzberg’s two-factor theory D. McClelland’s acquired needs theory
A major cost advantage associated with direct store delivery for a retailer is the _____
a. mechanized processing of goods b. reduction in warehouse expenses c. efficient marking of merchandise d. ease of returns
What Major themes that can be addressed in lectures or class discussions?
What will be an ideal response?
Pricing the basic product in a product line low while pricing related items at a higher level is called
A. premium pricing. B. reference pricing. C. captive pricing. D. price skimming. E. price lining.