What is meant by the advice to "identify granular attributes" about customers and why is this important?
What will be an ideal response?
"Granular" refers to highly individualized characteristics as opposed to generalizing common traits to groups of people. Identifying these is important because of the heightened expectation of personalized, customized marketing, communication, and service.
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Direct marketers use the RFM formula to select customers according to how much time has passed since their last purchase, how many times they have purchased, and how much they have spent since becoming a customer
Indicate whether the statement is true or false
Which of the following rules of interpretation is applied to resolve conflict or ambiguity in a check?
A. Printed terms prevail over typewritten terms. B. Where handwritten terms and printed terms conflict, printed terms prevail over handwritten terms. C. Where words and numbers conflict, the words control the numbers. D. Typewritten terms prevail over handwritten terms.
To increase the probability of success, it is important to involve customers in business processing reengineering (BPR) projects
Indicate whether the statement is true or false
What best describes an organization’s outputs?
a. Outputs include products and services, as well as the satisfaction of employees and customers b. Outputs are an organization’s carbon footprint and environmental impact c. Outputs can be evaluated on a purely financial level d. Outputs only apply to the organization as a whole