Briefly discuss the tax tactics employed by H&R Block, and explain how the advanced data analytics platform, Domo, assists the company in making decisions about its business.
What will be an ideal response?
The tax tactics employed by H&R Block, that is, to make tax season a time that regular customers actually can enjoy if they do it right (by using the company's tax products and services), reflect the tax service's recent adoption of an advanced data analytics platform called Domo. The Domo platform combines various sources and types of information into a single, straightforward format. According to H&R Block's manager of analytics and operations, with Domo, the company's analytic team already has alignment on what the company is measuring, so it no longer has to spend time each week discussing the data itself. Instead, executives can ask better questions about the business and make decisions based on the information available.
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