Describe how narrowcasting works and name four cable channels aimed at specific target audiences. What are the characteristics of the channels and the audiences?

What will be an ideal response?


ANS: Narrowcasting is the transmission of content aimed at specific audience segments. ESPN targets sports fans; Lifetime targets women; BET targets African-Americans; and MTV targets young audiences.

Communication & Mass Media

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Explain how critical thinking skills can improve your ability as a speaker

What will be an ideal response?

Communication & Mass Media

The single concise sentence that states the core claim you

are making in your speech is called the a. WOW statement. b. central idea. c. specific purpose. d. attention getter.

Communication & Mass Media

Paralanguage is nonverbal characteristics of voice and utterance.

Answer the following statement true (T) or false (F)

Communication & Mass Media

According to your textbook, what kind of reasoning is used in the following passage?Trying to prevent the use of drugs by criminalizing them is like trying to prevent the use of alcohol through Prohibition in the 1920s-doomed to failure from the beginning. History should have taught us by now that when people want something badly enough, they will find a way to get it, whether it is legal or not.

A. analogical reasoning B. functional reasoning C. comparative reasoning D. practical reasoning E. historical reasoning

Communication & Mass Media