The most frequently cited shortcomings of current marketing plans, according to marketing executives, are lack of realism, insufficient competitive analysis, and a ________ focus
A) long-term
B) profit
C) short-run
D) product
E) price
C
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The standards courts use to determine violations of the Sherman Act are the per se standard and the ________ standard.
Fill in the blank(s) with the appropriate word(s).
The foundation of a global mind-set is
A. intellectual intelligence and global emotional intelligence. B. global skills. C. knowledge of foreign languages and cultures. D. knowledge of and experience in other cultures. E. the ability to understand cultures and manage diverse teams.
Debit cards are most closely associated with _________________________ (POS) systems.
Fill in the blank(s) with the appropriate word(s).
Regarding the assignment of contract rights:
A) The party who owes the duty of performance is called the obligor. B) The party who transfers his right to another is called the assignor. C) The party owed a particular right under a contract is called the obligee. D) A, B, and C E) A and B only