An indirect channel is probably a better choice than a direct channel if a producer wants to
A. make it easier to do marketing research.
B. be more sensitive to coming changes in customer needs and attitudes.
C. adjust large discrepancies of quantity and assortment.
D. provide special technical service.
E. obtain a very aggressive selling effort.
Answer: C
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Section 301 of the Trade Act of 1974 emphasized
a. the use of strategic trade policy. b. the welfare effects of export subsidies. c. relatively low-wage levels of developing countries. d. unfair trading practices of American trading partners.
The mission statement of General Electric is to be either #1 or #2 in each industry in which it does business. This mission statement represents a(n) ______ theme.
a. innovation b. product c. excellence d. social purpose
Dalton Company uses the estimate based on analysis of receivables to account for uncollectible accounts. The company has determined that the Irish Company account is uncollectible. To write-off this account, Dalton should debit
A) Uncollectible Accounts Expense and credit Accounts Receivable B) Uncollectible Accounts Expense and credit Allowance for Doubtful Accounts C) Allowance for Doubtful Accounts and credit Accounts Receivable D) Accounts receivable and credit Allowance for Doubtful Accounts
A cash equivalent must be readily convertible to a known amount of cash, and must be sufficiently close to its maturity so its market value is unaffected by interest rate changes.
Answer the following statement true (T) or false (F)