Google’s government search engine is an excellent research tool, covering all websites in the .gov domain; its disadvantage is the enormous amount of information to sort and analyze

Indicate whether the statement is true or false.


Answer: TRUE

Communication & Mass Media

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A beverage company launched a new health drink and claimed it would increase the height of adolescents. However, in an audit conducted by a government agency, it was proven that the claim was false

Which type of government agency has the right to file a complaint against the company, and what provisions come under its jurisdiction? a) Federal Trade Commission; it has the jurisdiction to determine whether advertisements are misleading or deceptive b) Securities and Exchange Commission; it has the jurisdiction to closely observe financial affairs and disclosure of immaterial information c) Federal Communications Commission; it has the jurisdiction to make sure public broadcasts are used in public interest d) Equal Employment Opportunity Commission; it has the jurisdiction to make sure contentious use of language is avoided

Communication & Mass Media

According to Robert Entman, the way the media tells a story may influence audience perceptions. Which term refers to this concept?

a. framing b. gatekeeping c. agenda setting d. spinning

Communication & Mass Media

Many people know that gas prices keep increasing but Kirk wants to let his audience know how negotiations with the Middle East have played a part in this increase. His purpose is to __________.

A. introduce an action B. set the agenda C. provide a new perspective D. create a positive feeling

Communication & Mass Media

When Eugene began talking faster to add excitement to a story in his speech, he was using which dimension of vocal delivery?

A) empathy
B) rate
C) volume
D) pitch
E) pronunciation

Communication & Mass Media