The _______ cover a wide range of pre-sale, point-of-sale, and post-sale services that are commonly offered as "for-fee options"
As these customer requirements tend to be more tangible than preferences, managers assess their worth using the tools of customer value management.
a. total customer experience (TCE)
b. business channel management
c. immediacy of fulfillment
d. value-added services
d
You might also like to view...
A key input variable in many marketing models of customer loyalty is the:
a. mean profit per customer b. number of customers c. churn rate d. time horizon e. all of these choices
An entity cluster can be formed by:
A) deleting a supertype and its subtype. B) combining metadata. C) combining a strong entity and its weak entities. D) deleting metadata.
A proactive balancing of scarce business resources with demand is known as ________.
Fill in the blank(s) with the appropriate word(s).
Although online tracking gathers an enormous amount of information on individual users, it is anonymous and can't be tied to a specific person
Indicate whether the statement is true or false