Which statement accurately describes the focus of theses and purposes?
A. Both the thesis and purpose focus on the message.
B. The thesis focuses on the message; the purpose focuses on the audience.
C. The thesis focuses on the audience; the purpose focuses on the message.
D. Both the thesis and purpose focus on the audience.
Answer: B
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Inspired by French illusionist George Méliés, he established the basic principles of editing, the joining together of bits of film shot in different places and at different times to form a single, unified narrative:
a) Eadweard Muybridge; b) Edwin Porter; c) D.W. Griffith; d) Louis B. Mayer; e) Mack Sennett
When arousal occurs, we tend to pay more attention to the message in order to understand the source of the arousal.
Answer the following statement true (T) or false (F)
Shared, global understandings of objects, individuals, and process are known as
A. Facts B. Practices C. Relevant constructs D. Rituals
A fairly recent advertising agency compensation arrangement is the equity contract
Indicate whether this statement is true or false.