Jeff opened a sporting apparel store and signed a lease on the property. He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct. Based on this description, which aspect of the marketing mix does he still need to work on?
A. promotion
B. place
C. price
D. product
E. prototype
Answer: C
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Ideally, each country-specific site should reflect all of the following except:
A) local culture. B) language usage. C) customs. D) universal shopping cart icon. E) brand identity.
Companies with superior information enjoy a competitive advantage
Indicate whether the statement is true or false
MIS can add value to both primary and support activities within a business. Which of the following is not an example of a company adding value by the use of MIS in a support activity?
A. Netflix creating a business strategy for the video rental market that delivers videos via the mail. B. The University of Forks creates a program to automatically order office supplies such as pens and pads of paper for its employees. C. The human resources department creates a tracking system to efficiently reward employees based on their performance. D. Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
In the mainstream school of thought, unions are:
A. necessary to correct market imperfections. B. acceptable as a way to correct market imperfections. C. irrelevant in that they have little effect on the competitiveness of the market. D. monopolies that restrict market competition.