Sales promotion aimed at company's own sales force is called trade promotion.
Answer the following statement true (T) or false (F)
False
Trade promotion refers to sales promotion aimed at intermediaries.
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OnSpec, Inc, and its officers, directors, and share¬holders, buy and sell securities. Section 16(b) of the Securities Exchange Act of 1934 covers purchases and sales of securities involving
a. corporate insiders. b. misappropriation. c. short-swing profits. d. tippers and tippees.
Unlike Western perspectives, Eastern perspectives ________.
A. emphasize the greatest happiness principle as an individual's moral standard B. typically hold that people are an intrinsic and inseparable part of the universe C. are based on a logic similar to an economic calculation of utility or cost-benefit D. provide an account of what character traits contribute to pursuing and realizing the good in concrete ways
A differentiation strategy is best defined as a strategy
A. used to add new businesses that produce related products or are involved in related markets and activities. B. an organization uses to build competitive advantage by being unique in its industry or market segment along one or more dimensions. C. employed by an organization that operates a single business and competes in a single industry. D. implemented by each functional area of the organization to support the organizations business strategy. E. used to add new businesses that produce unrelated products or are involved in unrelated markets and activities.
Which wave of innovation focused on achieving clerical and administrative savings by automating manual processes?
A) Wave 1: Reducing costs B) Wave 2: Leveraging investments C) Wave 3: Enhancing products and services D) Wave 4: Enhancing executive decision making