International IMC programs should be assessed in several ways, including domestic results, results in other countries, and:

A) as a percentage of sales
B) as an overall company
C) with message evaluation measures
D) through online metrics


B

Business

You might also like to view...

When performing a communications audit, it is critical to determine whether internal communications justify the expense

Indicate whether the statement is true or false

Business

In awarding punitive damages, a court must consider:

a. the reprehensibility of the defendant's conduct. b. the ratio between the harm suffered and the award. c. the difference between the punitive award and any civil penalties used in similar cases. d. All of the above.

Business

Integrated marketing communications include all of the following except

A. supply chain management. B. personal selling. C. public relations. D. advertising. E. direct marketing.

Business

Various criteria will disqualify the deduction of a business or investment related expenditure. Which of the following criteria will not disqualify a business or investment expenditure?

A. expenses related to tax-exempt income B. capital expenditure C. expenses are not incurred annually D. expenses are illegal or in violation of public policy

Business