Name the five situational influences that affect the consumer purchase decision process.
What will be an ideal response?
Situational influences include the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. See Figure 4-4 in the textbook.
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Refer to Table 11.2. At the exchange rate of $1.80 per pound, there is an ____ for pounds. This imbalance causes ____ in the price of the pound, which leads to ____ in the quantity of pounds supplied and ____ in the quantity of pounds demanded.
a. excess supply, a decrease, a decrease, an increase b. excess supply, an increase, a decrease, an increase c. excess demand, an increase, an increase, a decrease d. excess demand, an increase, a decrease, an increase
The qualitative characteristics of accounting data include
a. Assets reported on the balance sheet b. All accounting information c. Cash flows d. Reliability
Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand's quality image
A) up-market B) two ways C) one way D) down-market E) out-market
Alexander did not make many sales this quarter. He considered adding a few fake entries to his quarterly report. However, he decided not to do so when the boss mentioned that the new computer software is designed to catch any inconsistencies. It appears Alexander is at the _________ of moral development.
A. preconventional level B. conventional level C. postconventional level D. neoconventional level