Answer the following statement(s) true (T) or false (F)
1. Firms often produce different products for different market segments.
2. A target market is a market segment to which a business directs its marketing campaign.
3. Niche marketing targets all consumers over the age of 65.
4. The most effective marketing strategy is a strategy that focuses on selling a product to as wide and as large a group of people as possible.
5. The total market approach is most appropriate when the customer needs are dissimilar.
1. TRUE
2. TRUE
3. FALSE
4. FALSE
5. FALSE
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What role does each of the following departments play in the cash receipts subsystem: mail room, cash receipts, accounts receivable, and general ledger? Be complete
To understand and deal with other cultural or business contexts as a leader, that leader must first ______.
a. know which country she will be working in b. understand the challenges of working and communicating virtually c. identify which other countries and cultures she will have to learn about d. understand her own home context
Benford's Law:
a. applies to assigned, generated, or naturally-occurring numbers. b. predicts that the first digits of each group of numbers in a set of random numbers will conform to the predicted distribution pattern. c. states that each digit ("1" or "2" or "3") will occur in the first position approximately 10% of the time. d. All of the choices are true regarding Benford's Law.
When contractual claims are defaulted due to the failure of a project to be completed and delivered:
A) The client firm should file an ex-gratia claim. B) The client firm may have some legal claim to punitive damages. C) The project firm should file an ex-gratia claim. D) The project firm may have some legal claim to recovery.