What is a key caveat of using observation of customers?
a. Quality is more important than quantity
b. Observe as many customers as possible
c. Observe customers in only one location
d. Only allow one venture team member to do the observation
a. Quality is more important than quantity
You might also like to view...
Which of the following statements is CORRECT, assuming positive interest rates and holding other things constant?
A. Banks A and B offer the same nominal annual rate of interest, but A pays interest quarterly and B pays semiannually. Deposits in Bank B will provide the higher future value if you leave your funds on deposit. B. The present value of a 5-year, $250 annuity due will be lower than the PV of a similar ordinary annuity. C. A 30-year, $150,000 amortized mortgage will have larger monthly payments than an otherwise similar 20-year mortgage. D. A bank loan's nominal interest rate will always be equal to or less than its effective annual rate. E. If an investment pays 10% interest, compounded annually, its effective annual rate will be less than 10%.
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
A) problem/opportunity recognition B) information search C) high-involvement buying behavior D) purchase decision E) postpurchase evaluation
Which of the following is a benefit of understanding the job characteristics theory?
A. Jobs can be designed so that people are more motivated. B. Jobs can be designed so that people are more frustrated. C. Jobs can be designed so that people work more steadily. D. Jobs can be designed so that people are more creative.
Because there are few sellers, price competition among firms is not desirable for them in which form of competition?
A. an oligopoly B. pure competition C. cross-market competition D. monopolistic competition E. a monopoly