What is a new buy, and what steps in the buying process does it typically go through?

What will be an ideal response?


In a new buy situation, a customer purchases a good or service for the first time, which means the buying decision is likely to be quite involved because the buyer or the buying organization does not have any experience with the item. In the B2B context, the buying center is likely to proceed through all six steps in the buying process and involve many people in the buying decision.

Business

You might also like to view...

Companies must be aware of limits that some governments impose on Internet use.

Answer the following statement true (T) or false (F)

Business

To create an ethical document, what must be included?

A) All relevant information B) All relevant information that supports your argument C) All relevant information that is less than one year old D) All relevant information that does not undermine your position E) All relevant information that utilizes objective information such as survey results

Business

Which itemis NOT a business plan preliminary?

a. Cover page b. Table of contents c. Executive summary d. Summary of business concept e. All items (a-d) are business plan preliminaries

Business

What is confidential information?

What will be an ideal response?

Business