Research shows that subliminal messages are an effective form of advertising in that they prompt people to buy things they would not otherwise have wanted
Indicate whether this statement is true or false.
False
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The case of Bob Carter, as presented in your textbook, is important because it shows
a. that Bob is destined for another heart attack since he declined counseling. b. that stress and lifestyle are more important factors in heart attacks than genetic or physiological factors. c. that complex interactions between behavioral choices and outside stressors impact a person's health. d. that Bob's combination of genetic, behavioral, and personality factors made his heart attack inevitable.
The theory that the selection of one's partner is based on similarity is referred to as _______________ mating
Fill in the blank(s) with correct word
The Köhler effect documents how the most productive individuals will continue being the most productive individuals only if they are rewarded for their performance.
a. True b. False
When Luke kissed Laura, her heart rate increases. Luke always wore Old Spice After Shave. Whenever Laura smelled Old Spice thereafter, her heart raced. Old Spice After Shave was the:
a. unconditioned stimulus. b. unconditioned response. c. conditioned stimulus. d. conditioned response.